'Houbigant Translucid Advertisement, 1945 -'The Houbigant Translucid advertisement from 1945 is a historic piece of marketing material showcasing the popular perfume by French fragrance house, Houbigant. Introduced in 1874, Houbigant's Translucid is a floral oriental perfume that boasted an innovative formula with a blend of jasmine, rose, and violet notes, encased in a delicate glass bottle with a unique stopper design. The 1945 advertisement presents the fragrance as an elegant choice for women who desire sophistication, enchantment, and timeless allure.